• 2000: Pugh completed an Art Foundation course at City of Sunderland College in June 
  • 2003: Graduates from Central Saint Martins
  • 2005: London Fashion Week debut as part of Fashion East - with which he showed again in September that year
  • 2006: first solo show at London Fashion Week, in conjunction with On|Off and NEWGEN sponsorship. To mark Paris couture week in July, Pugh staged a series of live performances on SHOWstudio entitled Fash Off. Later that year, cult East London club Boombox hosted a London Fashion Week party for the designer. He presented his second Topshop NEWGEN-sponsored show in September.
  • 2007: worked his magic with Moet, designing a key pass for its room at LFW - the first of many Moet collaborations. The designer presented his work as part of the Victoria & Albert Museum's Fashion In Motion showcase. In August, his collections went on sale for the first time. Iconic London boutique Browns Focus hosted a Halloween party with Pugh in October.
  • 2008: Pugh turns model, joining Agyness Deyn in a shoot with Mario Testino for American Vogue. That same year, his work appeared in Superheroes: Fashion and Fantasy at The Costume Institute at The Metropolitan Museum of Art in New York. In July, the designer scooped the ANDAM Fashion Award, winning himself 150,000 euros and a show in Paris in the process. In September, he presented his first show in Paris.
  • 2009: his first menswear show in Paris
  • 2010: his first standalone store opened in Hong Kong. "I would never in a million years think that I had been to Hong Kong last summer to open my shop. It was all very odd. It's small and perfectly formed, slap-bang between Comme des Garcons and Gucci," said the designer following its opening.
  • 2011: Pugh was the guest designer at Italian trade show Pitti, where he presented a special collection via video installation in collaboration with producer Ruth Hogben. MAC cosmetics announces a collaboration will hit stores in November.